How To Write A Blog Post That Is Discovered In 2024?

In case you were wondering if blogs are still alive and well in 2024 and you want to know How to write blog posts that attract Organic Search. They’re even helping some bloggers make six figures a year, of course, that is all because of great content.

So today, we’re going to talk about how to write a blog post that will get discovered in organic search and attract your dream readers to your new website. Most importantly, keep them coming back for more. A high-quality written bog post only gets attraction to Google for ranking on the First page that completes user purpose and search intent. So just make sure to write the best quality blog post that offers value to your readers.

I’ve had my blog Sam Tech And Info for 10 years, and I started it because I had a genuine love for writing. But writing for fun and writing to attract an audience are two different things. Over the last decade, I’ve picked up quite a few skills for writing excellent blog posts that will get ranked in Google, and these skills have helped me grow my blog, qualify for an ad network, and be an authority in my niche. Let’s get into the process of writing a blog post step by step.

Best Ideas To Write A Blog Post That Are Discovered In SERPs

One of my favorite things is to sit down and have a good brainstorming session. Grab your favorite coffee or a glass of juice and start writing some ideas for potential topics related to your niche. To Write A Blog Post fast, you must brainstorm ideas for your post topics. There are many different places to get ideas for creating great blog content. So let’s go through a few of them.

Make Analysis

If you have an existing audience on your blog or another social media platform, Ask them what they want to see from you. Or better yet, consider the questions you get the most from your audience, if any of those could be potential blog posts, do you already have a blog or website?

Looking at your Google Analytics data and pulling your top five performing posts is a great place to generate new ideas because you can look at a topic you’ve already covered. Think about how you can reinterpret it. Especially If it’s been a few years since you last wrote about it.

Find Topic-Related Questions

Another place I love to look at is Google Trends and Pinterest Trends. You can see what’s trending in your industry and get some ideas. There’s also an excellent website called Answer the Public where you can find niche-related questions about your topics.

You can use it for free until 5 or 10 questions daily But you can type in any keyword and then see what questions people are searching for related to that keyword. This is a great place to generate more specific ideas. See what people are searching for.  

Try as many of those different ways to gather ideas as you can. By the time you’re done, you should have an extensive list of topic ideas you’ve brainstormed. So, you have a comprehensive list of topics you’ve brainstormed. You can find your Topic-Related Questions from Google SERPs by searching your main focus keyword in your blog post checking People Ask questions suggested by Google, and expanding all questions to get more related topic questions.

Validate your topic idea

The next thing you need to do before writing is validate your topic idea. And you might think that All of these ideas are valid. You just took the time to write them down. Your audience may ask you some of these questions. But we need to take this from just a general idea or vague topic into what people are searching for to show a demand for the content we are supplying. See what I did there.

One of the biggest mistakes I made with my blog was taking a topic and going off and writing about it without looking at the competition to see who else was creating similar content. I needed to find a keyword that aligned with my audience’s search. The content might be precisely what they wanted. But if I give Google the correct information to realize what the post is about, they will be able to recommend it.

Therefore, I’m going only to rank and get traffic for newer or smaller sites, Especially if you’re under 20,000 monthly sessions. Try to find keywords between 10 and 1,000 monthly searches. A great way to build authority with Google is to start ranking for these smaller keywords so that Google starts to trust you, and then it can begin to recommend you for more competitive keywords later on.

I want to keep this post focused on blog post writing, but if you heard what I said about keywords and are interested in learning more about that process. Specifically, I use the procedure for writing blog posts on my website. What You Need to Know About SEO Strategies In 2023, you can learn more about that.

Plan Your Post Outlines

Now let’s move on to the next step, Outline Your Entire Post. Yes, I’m sure some of you remember creating outlines in school, the five-paragraph essay, anybody, This honestly is the same framework you want to use for a blog post.

Once you find a keyword that works, you can craft a title that incorporates that keyword, As a recent example from my website. I recently did a guide on attending events as an influencer, with influencer events being the keyword. So I made the title everything you need to know about getting invited to influencer events.

You’ll frame that keyword differently depending on your industry or area of expertise. For example, suppose a brand was writing a blog post for their website about “how to throw significant influencer events.” In that case, We still go after the same keyword but with a different angle and area of expertise. So, To Write a blog post fast, you need to outline your entire blog first.

Use Headings To Separate Your Paragraph.

After you decide on a title, you will want to create an outline. In this outline, You can make it bullet points, But you want to find what the different sections of your blog post are going to be. This is helpful for two reasons. Number one, It helps break up the blog posts for the reader in terms of the sections and visually. We’ll discuss adding images, graphics, and other things later in this post.

It also makes it easier for Google to scan because Google is out there checking and ranking websites behind the scenes, Whether we realize it or not. By providing those subheadings and activating the header fonts in your blog post, most blogs usually have an H1, H2, and an H3 Google can also scan those and rank them based on importance.

That is a great way to show Google the different sections of your blog posts. And give it a sense of your blog post without reading it word for word. It’s like SparkNotes. If you guys remember that. So in the example I just gave my blog posts about influencer events, I talked first about how to get on the radar of different brands.

I spoke about emails you can send to PR agencies. I then discussed what I did. As you prepare for an event, What to do at an event, And what to do the next day. All of that is broken down from start to finish, From getting an invitation to creating content or posting about the event. As another example, let’s say that you are a skincare blogger and you review products. You should include different sections to discuss the product launch when you review a product.

• Does this brand have similar products?
• What is the price point of this product?
• What does the product claim to do?
• What are some of the key ingredients?  
• What’s the packaging and, of course, your overall review?

Those are some ideas of how I would summarize blog posts and break them into subsections. So again, they’re straightforward to read. And Google can quickly and easily understand what your post is about.

Optimize Blog posts for Search Engine Optimization (SEO)

In order to get as much organic traffic from Google and other search engines, first optimize your blog post for Search Engine Optimization (SEO). For organic traffic, The most significant item to comprehend concerning SEO for blog posts. You should always write your post for users or people first not for search engines. The reason behind this is Search engines Like Google devote a piece of content having value for its users.

Also, make sure not to fluff in staring and avoid making extra additional keywords in your post. You see people do keyword stuffing to get more visitors but Google doesn’t like keyword stuffing because loves helpful articles that accomplish user intent.

Blog Introduction Or Blog Starting

Every good blog post needs a Good and catchy introduction. It does not have to be a cheesy introduction in any way, Shape, Or form. Make this introduction around 100 words; you should do two things within those first 100 words. Include a sentence to confirm to the person who clicked on your blog post that they’re in the right place.

So if your blog post was a review of a new product from one match, You want to make sure that in the intro, you are talking about the knowledge of the brand and how they launched this new product to confirm to the person that they’re in the right place. Take the keyword you chose in your title.

So if we were using the influencer events example, take the keyword influencer events and ensure that you include that in the first 100 words of your blog post. This will again reinforce to Google that the title you chose for your posts matches the content in your post.

The next thing I would include either in your introductory paragraph or right after is a quick line or two about what makes you an expert or why you have the authority to write this blog post in the first place. The example of my blog posts about influencer events. I have been living and working in New York City for the last decade, and I have a lot of connections I’ve built up over time. I’ve pitched myself to attend events before, and I’ve gone over 100.

Probably a couple of 100 events since I’ve lived here. Having all that experience, I’m qualified to advise anyone new who wants to attend influencer events but has yet to do so. As you write, remember to write as much as possible in short, clear sentences.

optimizing your blog posts for mobile

You want to make it as easy for the person who has stumbled across your post to read as possible. Especially if you end up previewing what your blog post looks like in a mobile format.

One sentence stretched out across a desktop screen can look like a very cluttered and heavy paragraph on the phone, and keep in mind that more people than ever are reading blog posts on their mobile devices. So optimizing your blog posts for mobile is no longer a nice thing. If you’re a Squarespace user, you can click on the top of the screen while editing a blog post and preview what your posts will look like on a desktop, iPad, or phone.

So this is a great way to test and preview your content before you hit publish. Regarding the length of your blog post, This is the place to be detailed, be lengthy, and give your reader as much information as possible. You may be used to writing shorter Instagram captions, but I recommend making all of your blog posts at least 1,000 words and, ideally, going up to around 2,000 words for a post.

One of the reasons for doing this is that it gives Google more information and places to pull from to understand your post. And the more information and signals we can give to Google what our content is about, The more they’ll be able to quickly understand what it’s about and recommend it to the right people.

Jazz up your post

Now the next thing you’ll do is jazz up your post. And I should have said this earlier. But I like to write all my blog posts in a Google Doc first. And I don’t do anything to transform or modify the text in a Google blog post that is just the plain text file all the way through. But when I copy that text onto my website, I host it on WordPress.

Whatever website you use, I will make any adjustments like adding in header fonts, doing any bold or italics, adding any poll quotes, adding any images, adding any links, and so on. Sometimes, when I try to do it in Google, it must translate to the blog correctly. So waiting to do all of that once I’m in my WordPress editor is the way to go.

Decorate Your Blog With Images Graphics

Again, to break things up, using header fonts to identify different sections, adding bullet points, or doing a pull quote or a photo is a great way to break up your blog posts visually. I am adding pictures and graphics to break up your blog posts. I create all of my images and graphics, and I create graphics using Canva.

If you’re looking for stock photography to use for your website, two websites that I can recommend are Unsplash and Pexels. Just read the fine print of these different photos to make sure you can use them on your website, but they also have a vast library of places to start within your blog post.

Internal And External Links

It’s helpful to include both an internal and an external link. So an internal link is where you link to another post on your website. So maybe if you do a series of skin care product reviews. You can link to the other most recent one that you did so that if the person who is reading it likes your post and wants to read more, they already can see a recommendation within the posts that they’re already reading.

Adding an external link is a great way to continue adding more context to your blog post. If you’re reviewing a skincare product, you’ll likely want to link to that product on the brand’s website.

People can click in and read what the brand says about it. Or you’re doing a travel blog post about a city like San Francisco. You’ll link to the San Francisco Tourism Board’s website. As you’re adding in all of these extras, Another optional thing I would consider including in a blog post is A call to action: subscribe to your email newsletter.

Purchase a product you sell, or book a session with you. Whatever products or services you offer, think about creative ways to incorporate them into your blog post. As I mentioned earlier, incorporating graphics is a great way to do this.

One of the graphics I’ve designed in Canva is a little banner directing people to my pitching ebook, Right on Pitch. And I put that in any blog posts where I talk about pitching brands.

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