Is Blogging Still Worth It? What are people’s concerns to the future of blogging and content marketing Is Blogging Still a Viable Career option in 2030? Well, I think this post is pretty important We’ve heard a lot of concerns over the last several months about sort of the future of blogging of content marketing and realistically we share a lot of these concerns.
There are so many unknowns about the future of blogging to discover, So today what we want to do is we want to go through a lot of these concerns and address them and talk about why it is that we’re still excited about the future of blogging and whether Is it really possible to make money blogging? So let’s take these ones by one.
People’s Concerns To The Future Of Blogging
There are many concerns in today’s content market about the future of blogging and content marketing. You may see some questions like what is the future of blogging after chatgpt, Is blogging still relevant in 2024 after Artificial intelligence trends and Is blogging good for earning?
Some people believe and say that with the rise of video production on YouTube and podcasting trends, blogging may no be longer profitable in the coming future. However, others uttered that blogging and content marketing are constantly evolving and changing day by day, and bloggers and content creators need to adapt their strategies to stay relevant and consistent. As per my experience in the field of blogging and content marketing, there are many challenges that you may face in the near time due to the increased number of bloggers and content creators.
According to a report by HubSpot, technological innovation has enabled incredible changes in human behavior, and we are currently at the beginning of another period of major change in the content marketing and blogging profession. Innovations and advancements in (AI) artificial intelligence, Chatbot platforms like ChatGPT4, voice-based search, and the further proliferation of video content, will have a big impact on how marketers and businesses get things done.
The report also highlights key shifts in browsing behavior, content consumption preferences, adoption of voice search, and increased viewership of video content. For instance, their survey of global internet users found that people have dramatically increased content consumption on the three most popular social networks in the last two years: Facebook (+57% increase), Twitter (25% increase), and LinkedIn (21% increase)
The first concern we’ve heard a lot over the last year has been just a lot of Google updates that have kind of decimated a lot of people’s traffic. Just seems like Google’s not really on our team this has been one that as I said hasn’t been as top of mind lately with some of the other concerns that we are also going to talk about.
But this is one that is really demotivating. You put so much time and so much effort into your website and then Google takes half your traffic. In one day half your traffic is gone that is a significant problem, it is.
Something that you definitely should be concerned about when you lose after traffic the reality is that Google is actually getting harder and harder to game. Search engine optimization as it’s traditionally been known is struggling realistically but content creation isn’t.
There we have a lot of websites that are just not seeing these traffic hits because we’re focusing on creating helpful content and unique content just doing things the way that we’ve been teaching it and that’s still being extremely effective.
So despite Google making updates honestly, I think you know say what you will about Google and what you think about them as a company and what they’re trying to do but I actually think that realistically they’re trying to provide the best content. They can for people when they do their search they want to make a good product for their customers.
I actually think that aligns pretty well with what we’re trying to do.
Only Big Companies Rank?
Something really closely related to Google updates is kind of the rise to the top of the ranking page of big company websites or larger Brands. A lot of small creators are really concerned that their content just won’t be able to rank and that Google’s really favoring these big websites.
While we definitely see that I honestly think that a few specific examples are probably driving a lot of that fear. So we do see this right. You’ve seen this, you see everything in the health space. It’s like if there’s an article from WebMD they rank at the top.
So how do you possibly compete when there’s somebody big in your Niche? What we’ve seen is that Google is really trying to make sure that the content that they’re providing is accurate.
So building up Authority in your Niche is important but there are a lot of ways to do that. You don’t have to be the biggest company, in fact, all the big companies and all the big websites once started out small too. But what we do have to do is we have to look at what factors show Google that it is reputable. We’ve talked about so many of those things on this Blog Website you can there are so many things to do to improve our eeat score right with Google.
Create Enough Content
One of them is simply the content itself and making sure that we create enough of it and that we cover the topics that we’re covering in depth. Don’t just be superficial. We do a lot of Blog posts or we have done a lot of posts recently about Google Eat because it is so important.
Rusen Kumar, the Founder and Managing Editor of India CSR said in his article:
‘Bloggers who are able to create high-quality content and build a large audience will be able to generate a significant income from their blogs.”
Google does see brands and you know large websites as something that’s really important. So we’ve been hammering on that we want you to be successful and we see how eeat is impacting the industry. And how if you do it it can really buoy up your website.
The next big concern that a lot of people have right now is just really high competition. This comes from first of all years of people knowing that this is somewhere you could come to make a good fairly passive side income, Right?
It also has been exacerbated by AI because people can literally just produce hundreds of articles in the blink of an eye. The reality here is that there are a few things we need to consider.
Commodity vs Authority
One more piece of content doesn’t necessarily mean really higher competition. We talked about authority people who create commodity content ChatGPT something that an AI could generate on its own. It’s content that’s not well interlinked it’s content that doesn’t go in depth on a topic and it doesn’t build any real Authority.
searchenginejournal.com Article started:
“Providing advice and reliable information that consumers can use will establish authority on the topics you discuss.”
The majority of that content doesn’t get any real traffic because it doesn’t do well in search. I’m seeing this all the time people telling me well I have 500 articles on my website and I don’t make nearly the money.
That you guys say I should make in your post that says how much bloggers are making right that’s because you’re not being a blogger you are being a Content machine that literally uses a machine to make content and then posts it. That’s not what we’re talking about here.
Even poorly Made Content Will See Some Success
People who use AI-generated content will make or will have some success because of content on the internet we’ve seen for years and years.
Even really poorly done content will have some amount of success but now where AI is a lot more mainstream people are concerned a lot more about it, Because more people are doing it. If the owner of that website doesn’t go in and significantly improve and add original value to those articles, they just don’t perform as well.
The other aspect of the competition is like the legitimate competition. There are a lot more websites and a lot there’s a lot more content today than there was 10 years ago or even five years ago. When you’re considering what you want to do online if you’re blogging and creating content you’re thinking about like what’s my Niche what can I do?
You kind of have a couple of options and what most people tend to do is they do what they saw worked for other people. If you think that because this Trail has already been blazed now it’s an easy path, It is an easy path and it’s an easy path to guarantee that you will make very little money.
Blaze Your Own Trail
Whereas if you can focus on kind of Blazing your own trail. Even if it’s just a little bit different than everybody else, you get to reap the reward Pioneers get to reap the reward when it comes to business. Find something that is reasonably unique and that’s how we deal with the real competition, not the mass-produced AI stuff.
People Are Using A.I
This isn’t to say that you just totally shouldn’t use AI. AI is a tool, there are some people who have taken AI and they use it in every aspect of their business. That’s not something that I would do because it’s just not the right fit for every business task that I need to do.
But it’s not this horrible thing that you should totally stay away from, you should use it if it’s helpful but that’s the key use it in a way that’s actually helpful and provides real value.
Julianne the founder of julesbuono.com said in her article about the future of blogging
“Now, artificial intelligence is also making it easier than ever to create blog content, and ease of access almost always opens the door to many more players.”
AI Will Answer Queries
Now the next thing that I’ve heard, this is like a huge fear for some people is that nobody’s gonna go to my blog post anymore because they’re just going to ask AI.
First of all, like I get that I understand why people would feel that, way but what we’ve seen over and over and over again is disruptive technologies that people thought were going to do essentially just that people fought with Siri and Alexa like a man.
Blogging is going to take a huge hit it didn’t because Siri and Alexa don’t do a very good job of answering your second question three times and they don’t quite get it.
I even sometimes I’m like hey set a reminder. I was going to say the name but see she would literally answer and set a reminder. I’m not going to do that right now but I can ask to set a reminder and literally half the words are just like wrong and whatever as long as it’s enough to remind me I don’t really care. It’s good enough but it’s not great.
AI is making that better but once again all you’re getting from AI is. Let’s take all the content that’s out there that answers this question. Let’s give the most average answer we can that doesn’t really take a stance. You know it’s just the very basic surface-level answer. I’ve been playing around with the new Google search.
I’ve been playing around with it quite a bit and the AI-powered snapshot that they give you is always just high-level.
If all people want is a high-level answer Google Snippets has already been giving that. If they want any more depth the AI-powered snapshot isn’t giving them much more than the snippet already was. All it’s doing now is it’s able to take pieces from multiple articles and put them together instead of just one little snapshot from one article.
As per ZOE the founder of growwithzoe.com, She said:
“I’ll be honest – I’ve tried out several AI platforms and found them to be garbage. AI cannot create a high-quality article from scratch, simply because it doesn’t have human psychology behind it.”
It’s a little bit better experience for the user but I’m not seeing that it’s answering my question sufficiently for me to stop researching because right you know I got three sentences that told me the answer.
Using AI For Search: Most Are Slow To Change
The second part of this is that people are very slow to change them because they are you know it is something that it’s actually a lot of times comical to see people how slow they are to adapt to new technology or new anything we humans don’t like change.
In this case, this is something that’s a pretty new technology. It’s going to be quite a while before it is really really ingrained in people to start using I mean think of the term I’m gonna go search something we don’t even say that we say I’m gonna go Google something.
I mean we usually you we use that as a verb now. So what alone is this going to help? I don’t know if delay is the right word but it’s just going to stretch that time when people start using AI. I just think that especially during that time it gives us opportunities to be very very relevant.
When we say they’re slow, I’m not talking about like well it’s going to be another six months or so after AI can do everything. I’m talking about how it will be years before people will continue to read blog posts. The reality is that even if AI gets better and better and better people are you’re going to want a human connection. They’re going to want to hear from other humans.
So human-generated content while it needs to adapt is not going to disappear. I think the hypothesis that it’s just going there is that we do not even need humans to create content. All right and I don’t buy that I absolutely don’t.
Now if you’re one of those early adopters of new things you hear us saying this. You say that’s not true I adopt everything right. When it comes out that’s fine, You probably have an iPhone 14 and that’s great but I still have an iPhone 12 because it works really really well.
I’m not even a slow person you know my mother-in-law I love my mother-in-law she got a smartphone because she was forced to like a month ago okay? It was just it finally reached the point where she had to have one.
Most people are not early adopters, most people aren’t you, and most people aren’t me either and that’s something that we all need to understand is that if we make the assumption that everybody else behaves the way that we do, we’re probably not going to do very well in business.
All of these concerns that we’ve just kind of addressed here they’re really valid. I mean these are all things like when you’re talking about starting a business you would be stupid to not look at the things in your industry that are going to be of concern. But you also have to look at the other side, you also have to look at the reasons why to see if the benefits outweigh. The doubts or the benefits outweigh the drawbacks I should say.
In this case, we’ve identified some of the benefits of blogging. Why it still makes sense to us? I have to just really laugh whenever somebody says blogging is a stupid business. It’s very risky. That just tells me that they either don’t understand blogging as a business or they don’t understand what risk actually means.
Low Barrier To Entry
First of all, blogging has an extremely low Financial barrier to entry. That’s part of the reason there’s so much competition. You don’t need to spend a bunch of money to build this kind of business. What are your alternatives to creating another income for yourself for your family?
If you want to start a business that’s going to generate an income for you in almost every case, you have to lay out a bunch of cash. You can’t do multi-level marketing without laying out a bunch of cash. That’s how you make so much money in multi-level marketing because you get your three best friends to lay out a bunch of cash.
You get a cut of it and they all get their three best friends and anyway, we’re not going down that rabbit hole any further.
According to Forbs articles about blogging, said:
“You can start a blog for free, as long as you have an internet connection. Even if you decide to pay for a custom website, domain name or photography, these costs are relatively nominal compared to the amount of money you can potentially generate from your content.”
The reality is though that most business opportunities that you’re going to find that have a realistic chance of making you a good income are going to require you to lay out a bunch of cash. This absolutely does not you need a domain name and need hosting.
You could probably get by with a free theme today because even the one that WordPress Light gives you has full site editing. It’s not as good as some of the really good themes but man it works just fine you can make your website beautiful. You don’t need anything fancy to get started. I think that in and of itself is amazing.
Return On Investment
Also in blogging, it can have a great ROI. Especially when you take into consideration that there are very low upfront costs. The return on your investment is it will be so great because really what it takes is a lot of upfront work.
While you don’t necessarily need financial Capital, you are going to take you’re going to need time right most of us have some time. You know I can look back over my weekend and say oh I spent a couple of hours watching the TV.
If I had spent that time writing a blog post, you know what would that blog post do for me in eight months? If we look at our lives in that way it’s not even if we are giving up some things. You know we are making an investment but it just makes that Roi. So sweet that financial side of things because you really had to put so little into it. With the exception of investing in index funds.
Any business you’re going to restart is going to require time and probably a lot more of it than you think. No matter how much you know the person that sells you on this business model comes to you. Says it’s not going to take much of your time, it is going to take your time.
There’s a reason that people are pitching your business ideas and they want you to do the like work for it. It is because they don’t want to do it all themselves. If it took no time to start up a McDonald’s franchise, one person would start up 5,000 McDonald’s franchises but they can’t.
In fact, McDonald’s wouldn’t even franchise it because it would be easier to do it themselves. Every business opportunity that you have in front of you is going to require time. The more I think about it the more I think that blogging content creation and work video Whatever.
Content creation businesses aren’t going to take up more of your time than any other good legitimate business opportunity that you could possibly do. If you don’t want to invest any time in making money then you just need to have a whole bunch of money you can invest in index funds. There’s like no other option.
Engage In Your Hobby
Something else that is a big reason for me why I love blogging is being able to create a business on the topic of my choice. It’s amazing you know a lot of times we get people who comment on the Website or on Project 24.
They’re talking about this Niche that they are so passionate about. So many of them are just so happy to be able to engage in their Hobby and have the opportunity or a chance even to make some money from it.
I think that’s such a cool thing you know a lot of us go to school to do, what we want to do Finance or you know being a you know law or an attorney. That’s good and maybe for some people that is enough, but that’s also really broad.
You know what the day-to-day look like do you know as a finance person do you really love tax season when you’re working tons and tons of overtime probably not and that can be said about anything that you do. But I just think it’s so cool that you get to start a business doing something that you love.
It could be canoeing, it could be you know snowboarding and it could be anything that you want that you could create this website on. I talked to a lot of people who are business owners and they’re just like it’s really cool how much stuff I’m able to be able like I can write off from a tax standpoint. If it’s an expense that can just be justified as a business expense then cool, I can pay for that with tax-free money it’s amazing.
Now imagine getting to do that with like your favorite hobbies or your favorite topics. Literally, anything you buy related to your favorite hobby can now be justified as a business expense it’s pretty incredible.
Why It Still Works
Another reason that blogging is actually still really working well for us and that we’re excited about it is we’re careful to not limit ourselves from a mindset standpoint. It’s really easy to look at this and say well blogging the way blogging was done seven years ago doesn’t work that well today okay sure that’s absolutely true. Neither does any business. The reality is that business just like everything else is constantly evolving.
So it’s best to just not have such a limited mindset. Today if you are open to creating video content in addition to blog content you have chances of success and really like the time it’s going to take to succeed. It’s all going to go up you’ll probably be able to make a much better income too.
If that’s in your wheelhouse do that, if you can do podcasting, if you’re into social media and you can engage with other people.
There are so many different ways that you can be successful with content creation. There’s no one that you have to stick to just learn the ones that you really like and take advantage of multiple different forms of media and your chances of success go way up. Frankly, I think it’s more fun to do a mix.
Are blogging and content marketing still profitable careers in 2024?
Yes, blogging and content marketing are still profitable careers in 2024 if you create high-quality, valuable, and helpful pieces of content that answer the user intent query as well as if you are patient and consistent with your goal because blogging may take some time to build a successful blog. Helpful and in-depth content also ranks easier for log tail keywords in Google and other search engines.
What is the future of blogging after chatgpt and artificial intelligence?
The future of blogging after chatgpt and artificial intelligence is very challenging and problematic Because as you know after Chatgpt and artificial intelligence tools trends on the internet, everyone is doing blogging with the help of AI tools to write fast content and factual content. On the other hand, blogging is going to be an easier and more profitable career if you use Chatbot and other AI tools in a better way to write user-intent base content that ranks quickly. You must create the most relevant, fresh and informative text that Google loves to rank on its first page.
Is blogging still relevant in 2024 after Artificial intelligence trends?
Yes, blogging is still relevant in 2024 after Artificial intelligence trends because of the right and better use of AI-base tools and chatbots that help you to create a large number of content on specific niches and topics, you can build an authoritative and successful blog in 2024. Must note that AI tools only give you factual content according to the database on which they are built, they can not add the human touch to content and they don’t have the ability to to generate helpful and informative pieces of text that answer that user query So you need to add some hume touch in Ai generated content to make it authoritative and helpful content.