A Link Building Tutorial for Beginners Scale Your Backlinks in 2023 with a Link Building MACHINE. Today we’re going to talk about the link building machine. So what do I mean by that Well think to yourself You know I read a lot of SEO articles I read them from search engine watch, search engine journal, search engine this guy that guy this expert this guru whatever right?
It’s always about the new tactic what’s the new thing you have to do in SEO, what’s different, what’s changed, how the algorithm updated, what’s this eat score thing, what’s site speed and calls, and all these different things right, It’s good to stay on top of that but I’d like to focus on well what hasn’t changed in SEO in the last 10 years right.
We’re going to cover that in this blog post and how links are a big part of it. To get started when I think about it I like to think about
“You know as per NNN the Search engines consider backlinks as votes of confidence. Websites with high-quality backlinks tend to rank higher in search engine results.”
Why Are Backlinks Important?
As I mentioned earlier Backlinks are very important to rank higher on Google search results. Search engines consider backlinks as votes of confidence in our website. According to Google Ranking factor Websites with high-quality backlinks tend to rank higher in search engine results. Backlinks make your content more credible and useful as the higher the number of backlinks to your website.
Link Building MACHINE: What are the only ranking factors that matter?
So you can look at different articles online and you can google ranking factors. You might come across Brian Dean’s really cool article it’s like 200 or more Google ranking factors right site speed, eat scores, web layout you know semantic keywords, authority all these things 200 of them. Now it’s kind of cool to know all of them if you want to read them all but what haven’t you know, what are the most important ones, what can we actually focus on?
Well, there are two that haven’t fundamentally changed content and links, content and links, content and links. I’ll say a lot I say in my a lot blog articles but those are the two ranking factors in the simplistic form of that right?
Because when you think about how Google operates they’re using search engine spiders, they call them robots to scan individual web pages, reading the content so they can use natural language processing. You know machine learning they’re getting smarter to understand what’s actually on the page then they also want to understand the link relationships and what websites are pointing to others.
Again it’s the World Wide Web that’s in the middle what’s pointing to each other, and what are the interconnected relationships between websites and the authority in order to rank.
So those are the two things that matter and when we think about this you know there’s one there’s the content assembly line and how to optimize and publish good quality content on a consistent basis that ranks on search engines. Then there’s the link-building machine behind that. Again it’s published build links update rank monetize right if that’s kind of the formula that I cover exactly in the course and all the templates and step-by-step ways to do it.
Link Building MACHINE: Why Link Velocity Matters
When we think about the link-building machine we have to think about link velocity and why that matters so link velocity is like how quickly you’re getting links. When I did my blog you know launched in 2019 I wrote about 80 articles on my blog 82 guest posts or and you know through those guest posts I was able to get a lot of links right and that link velocity helped grow my early blog.
Now there’s the idea that passive link building is a thing right it’s like the old traditional advice is to create great content keep writing, add you know infographics and statistics, and make videos and make these great posts that everyone’s going to link to. You’re just going to get passive links and you’re going to be living with Lambos on the moon because everyone’s going to be linking to you. You’re going to be ranking for everything just by writing the article.
Well, that’s simply not the case it might be the case if you already have an authoritative blog already and you’re already ranking and people can find those articles right that’s how a lot of people find and link to stuff they look for statistics or they look for you know specific examples of things. But they’re gonna cite and link to the site that’s already ranking. So if you’re starting from zero like I did in 2019 you cannot do passive link building yet.
You have to focus on what I call assertive link building or leverage-based link building where you’re actually putting yourself out there. You know if I didn’t do any link building in my blog’s first year and I only focused on creating content and maybe did a guest post here or there I wouldn’t be making a hundred thousand dollars a month.
Today I simply wouldn’t maybe I’d be making five or six or seven but I wouldn’t be in the same area my DR would probably be in the 20s or 30s still it wouldn’t be 78. Google wouldn’t trust me as much because I didn’t do anything to get links right so this whole thing is about why are we getting links in the first place. We’re doing it in order to help your content rank on Google for transactional searches that make your affiliate revenue the ultimate form of passive income to gain financial freedom.
In this blog article on the link building machine, I’m going to kind of frame this thinking on link-building based on how to do outreach. You know what link building even I and how it works in 2023 and beyond
How guest posts are the engine and the fuel.
I wrote an article when I last updated in February of 2023 and I talked about link building in the leverage flywheel. So in this article, I talk about what link building is and why it’s different. Now consider this there’s actually intrinsic value in getting a backlink from another website right?
If you’re asking for a link you’re getting value in return because when you think about a link like you get a link an article can rank on Google for something that can make money. There’s intrinsic and inherent innate value in that link and it depends on the domain authority of the ranking site right. There’s an intrinsic value in this you bet it’s going to be competitive so you can’t just simply ask for a link and ask and you shall receive.
You know here’s a classic example of someone who reached out to me for a link Hello Sam I’m blank and I work as a product marketer at blank. I wanted to get rid of the company and names recently I came across an article written about the 11 best screen recording software published on your blog.
I found it very engaging and insightful. The content is very well written and the research is adept. I feel so warm now that’s so nice of them I’m sure that was really written just for me blank is one such screen capture tool from the makers of Blank like I’ve heard of Overcare. Enables anyone to record videos for free without limits, not just that.
not only that but wait there’s more it comes with a host of other features that make it one of the best screen recording software Wow. We wanted to inquire if you can add a blank as well to the list and backlink it to our website with one following the link it would it would be of great help to us to reach a wider audience and considering the readership of your website it will help your readers too.
It might help my readers Also you can check out a few of our other published blogs here all right? So this is a standard email outreach to get a link right it’s hey I saw this article you wrote I would like to be added and it will help your readers and that’s very common.
I get these a lot right and that’s the problem with a lot of SEO gurus. You know seo advice is they’ll give you the tactic but they won’t tell you how to do the tactic from an emotional leverage-based standpoint. So there’s broken link building, there’s link reclamation, and there’s guest post outreach, right?
You can do these things but if you don’t have the frame of reference of how to do them based on actual of actual value exchange then it won’t work for example on that above-mentioned one. If I were to add this company to my screen recording software post. I would have to write two to 400 words or whatever look at their tool add it to the list link back to them. At at the time of this writing, my domain rating is 78 on href so I would try to sell that link for it’ll be like 500 probably of value.
Send them that link does work for free, do work completely free for them, send them a 500 value too and it will help my readers like no it won’t do they think I’m stupid. Like adding one tool when I have hundreds and hundreds of tools do you think that’s gonna help my readers no. So they’re not looking at links as a value exchange they’re just looking at it from a tactical inhuman you know impersonal standpoint.
Since they have value you have to think of the world as a value exchange we’ve been bartering and trading things for thousands of years.
The Phoenicians traded you know spices and raw and silks and all of these things and even farmers when we started going from hunter-gatherer to farming what were we doing? We were creating a surplus of something corn wheat whatever in order to trade that surplus for other things that I covet right trade.
We’re not just doing this stuff online out of the kindness of our hearts, right? I get tons of emails every day asking for links saying it’ll help my readers and they go right in the trash Actually sometimes I’ll mark them as spam because they’re so poorly done and it gets a little bit annoying but what do we?
Do we create a surplus in the world and trade it for scarcity You spend time at a job you go purchase something on Amazon, and you trade away the money that you’ve earned for a product you can’t create yourself scarcity. And you swap goods on Facebook marketplace, you invest in the stock market and you do all of these things and bartering is kind of ingrained in what we do. So that’s true in career it’s true in business it’s true in life.
You have to understand the motivations of the other individual. I was a manager of people in my career it’s and one of the most important things in management is understanding people’s motivations. Maybe that employee of yours just wants to punch the clock and leave right. Maybe that employee wants to get promoted and like show you their value right. You have to understand people.
And with link building, there is a person behind every website right so don’t send an impersonal asking for value with nothing in return. So that’s kind of how to frame it. When I first started my blog I did guest posts right and this was one of the first guest posts I wrote it was for the site addthis.com and it was five ways to increase your sales with pop-ups and banners.
So I was framing myself for my career and this is a good way to get in on early link-building and guest posts. Don’t say like you don’t always have to say I’m a brand new blogger at xyz.com. You can leverage anything else that you have so I was able to leverage it like I had a job. It wasn’t the best job in the world but it was a job that people might have heard of.
So notice I didn’t say Adam and Frey is a blogger at adamandefer.com where he writes to zero people right? So if you’re a photographer for example and you started a photography blog you could do the same thing you could say you know you wouldn’t say your new photography blogger that writes to you know 500 readers a month or whatever it is.
You could say you know you’re an expert a professional photographer specializing in wedding photography or landscape fatigue whatever it is portraits all that. But you use your career any personal or professional connections, you have at the initial onset of link-building outreach to just give yourself a better chance at first.
Partnerships are the fuel.
Now when you’re thinking about link building again guest posts are the engine and partnerships are the fuel. What do I mean by that Well when I look at all the links that I’ve gotten this is like my referring domains websites linking to me in ahrefs.
There are a lot of good ones right it’s like Weebly, dream host, wp engine, HubSpot, business insider, E-commerce name silo, Webflow, Fiverr, Udemy, and Thinkific. Most of these aren’t guest posts most of these are not these were based on using leverage and are all kinds of different partnerships. Because going back to that idea of passive link building link you know do it and they will come that simply doesn’t exist right.
So just like you know the internet itself is full of hidden deals as far as affiliate articles go and hidden monetization. Link building is the same way links are secretly kind of built on partnerships and connections or people paying for a link or you know buying a link here or trading a link here. Like if I was to let’s just say hypothetically I was to ask for a link to a random article that I didn’t write and I got a link with decent anchor text not overly optimized normal and this post was written in like 2012 right?
“According to Simplilearn, An anchor text is the text part of a link that the audience will read. So, links with anchor texts that include your target keyword can be important for your growth.”
How would they ever know that I liked that how would google ever know I had a hand in that If I didn’t write the guest post it was based on a partnership and I just got a link in this random article that is no different than if they naturally put it in themselves right.
So when I say that guest posts are the engine you need value to trade value. When you’re just starting out you you can’t like a link from your site you don’t want to do plus you never want to do one-to-one direct link exchanges right?
That’s not good but you can link in guest posts so why don’t you use that you know getting some early guest posts under your belt that could be a leverage point. Maybe you trade a few links within your guest post and you can do some outreach that way. And say hey I can you know if you accept a guest post for me I can link to you over here over there right?
The world is just a value exchange and a place to trade online or maybe you’re a great writer and you love writing and you don’t mind writing guest posts. Well then maybe you partner with somebody who’s doing the outreach and say I’ll write these guest posts but I’m going to add a link to my blog.
Maybe alternatively you’re graded outreach and you don’t want to write anything then you can partner with a writer who will add one link to their blog and you just do the outreach but you don’t write the guest post or maybe you trade consulting time in exchange for a link or maybe you find another way that you can do it.
So this in the course in my online blogging course I cover like how to find your specific leverage points, the exact templates to use, how to personalize things, how to follow up, how to do the entire guest posts and link building process asking for links from the start to finish right. But this is kind of an overview of that.
So the link-building machine needs fuel it needs partnerships You need to reach out to sites being open to opportunities. What happens often is that I’ll get reached out it’s like I want to guest post on your site and I just either say no or I never even answer I just delete the email.
But what if that site said I’d like to potentially talk to you about link collaborations? I could probably get you a link on a site like Forbes or I’m writing a guest post for Shopify would you be interested in the link there If so I’d trade a link from your site or something like that I’d be like yeah I’ll do that absolutely because there’s value in it for me.
So you have to realize that link building is a value exchange and guest posts are the engine where you can trade links and trade assets and get links from other people but it’s really based on real partnerships. There’s a person behind every website Partnerships are the fuel the more that you just put yourself out there reach out to sites put the brand of you out in the digital world opportunities just arise.
Going from zero to one: you have to find value
So you have to be open to these opportunities and take them as they come so going from zero to one like no links to a link that’s where you start to develop a little bit of fire in your gut and be like okay I’m making progress here.
So going from zero to one you have to find value right you can try you, you probably would be able to get a guest post just by like you know saying I’m a new blogger can I guest post for you I’ll write a great article that’ll probably work but it would just take a lot more times. You have to find a unique value point so you have to find a way that you can provide value to the other site that you’re reaching out to whether that’s trading links from other guest posts whether that’s doing something for free or doing something right.
So in the course, we’ll cover exactly how to find your value point, how to write specifically and add links to guest posts and add your author bio, and where to link because really when you think about the link building and content machine on one hand there’s the content assembly line right.
There’s how to create a search engine-optimized post in a minimum viable format and publish it. Wait get links to that correct post that can make you money Start getting rankings increases updated over time for human beings to make it better based on content experience based on better writing skills, better intros different copy, and then that’s where you start ranking and monetize with affiliate links right.
It’s a whole entire process it’s a content and link-building machine. It’s white hat link building on steroids, it’s something that no one else does and no one else teaches. So that’ll be in our other blog posts and also great content in the VIP list.
That’s it for this blog article on the link-building machine I just wanted to kind of start wrapping your head around link-building as a concept using guest posts as the engine and partnerships as the fuel being opened opportunities being open to trades making progress within your niche.
What is the best tool for Finding Link Building Opportunities?
Ahrefs is the most famous, well-known and most-used tool that has the best and most advanced features for finding potential Building Opportunities by conducting comprehensive and indepth competitor backlink analysis. Ahrefs gives you the opportunity to discover content opinions and link prospects in its 14.0B billion web pages database.
What is the best tool for Email Outreach to potentially build links?
The Respona is the most trusted and well-known link-building outreach platform built for B2B SaaS and agencies to improve organic traffic from Google SERPs. Respona is the best relationship-based email outreach tool that Simplifies and Streamlines your complete outreach process which enables automation of every step of the email outreach link building process from scratch.
How to use Social Media to build potential backlinks?
Social Media also have huge potential for building high-quantity backlinks to your sites. By being active on social media platforms like Facebook and LinkedIn and engaging regularly with newspeople, journalists and bloggers in your specific niche you can build backlinks, get social traffic to boost your web pages and convert most conversions.
What modifications I must add to filter out irrelevant pages for Perform Broken Link Building?
A broken link-building strategy is the best source of boosting website potential traffic and building authority. To find high authority broken backlinks and filter out irrelevant pages for Perform Broken Link Building you need to add some modifications such as Inurl:resources, Inurl:useful-links and Inurl: links.
Should I Share my Content on Forums to get more traffic and build referencing backlinks to my blog website?
Yes, to get more organic traffic and build referencing backlinks to your blog website to build website authority and community you should share your content on forms and social media platforms. Forum websites and social media platforms have millions of monthly organic traffic people come to collaborate with each other and find answers to their questions.