The easiest way to Create a Podcast for Beginners

Do you know How to Create a Podcast for Beginners in 2023 with AI Software Tools, Podcast Equipment, and Guest Speakers? So you want to start a podcast but you’re not sure how to get started and maybe you’re even worried about putting all this time and effort into developing a brand new podcast show that won’t end up being successful.

Well in this post, I’m going to set you up for Success because this is going to be the complete podcasting guide for a beginner. This post will walk you through The easiest way to Create a Podcast for Beginners in 2023 including AI Software Tools, Podcast Equipment, and Guest Speakers.

Introduction to Create a Podcast for Beginners

If you’re ready to start your podcast this is going to be a really great way to reach a new audience become a thought leader and set yourself up for the potential new stream of revenue for you or your business. So for all my motivated business-savvy people, let’s just get right into it.

Here’s the agenda for today: First, we’re going to go through the basics of how to get set up. I’m going to walk you through how to pick a podcast concept that will attract listeners. We’ll go through how to Brand your podcast, like how to choose your podcast name and write your description.

We’ll talk about the kind of content that you should be publishing and how to write your scripts and then I’ll introduce you to some really sick, budget-friendly gear that you can get started recording right away.

I’m also going to show you some really cool AI-powered recording and editing software that will make your workflow a lot quicker and easier to manage. After we’ve covered the basics of getting set up we’re going to dive into how you can grow and scale your podcast so I’ll show you how to get guest speakers on your podcast to enhance your reputation.

I’ll teach you how to get sponsors for your podcast so you can start making money while you’re doing what you love and then we’re going to dive into analytics and Reporting tools that will support your podcast growth. And finally, we’re going to finish off today’s post by talking about how you can work smarter, not harder with the magic of repurposing content right so who’s ready let’s get into it.

What is the easiest way to Create a Podcast?

Creating a podcast and making money from podcasting is not easy for everyone, especially beginners. Podcasting means sharing your thoughts, ideas, and expertise with a broad audience. If you’re wondering about the easiest way to create a podcast, Heres the Tips for Starting Your Own Podcast.

• Determine and define your podcast concept: Determine your niche, your target audience, and the topics you’ll cover which will help you stay focused and attract the right listeners
• Must Plan your episodes: After determining and defining your podcast concept, outline your podcast episodes’ structure. Think about episode format and length, and plan your recording and editing processes.
• Collect essential pieces of equipment: To create a podcast, you’ll need a few essential pieces of equipment like a good-quality microphone, headphones, a computer, and recording software.
• Finding a good podcast hosting platform: Podcast hosting platforms assist you to store distributing your podcast episodes to a lot of podcast directories like Apple Podcasts, Spotify, and Google Podcasts. You must Research different good hosting platforms to find that accomplish your needs like pricing, storage space, and analytics.
• Record, edit your episodes and Create podcast cover art: Choose a quiet and free space to record your episodes and make use of your microphone and recording software to record your audio as well as design a podcast cover that is eye-catching, relevant to your content and recommended size and format.
• Upload and publish your podcast episodes: After recording, editing your episodes and Creating podcast cover art you have to upload them to your chosen hosting platform. You must add relevant episode titles, descriptions, and tags to optimize discoverability in Google search results.

Your first step is choosing your content concept.

Choosing a concept or an overarching topic for your show is really important. This is because when someone thinks of a specific topic you want them to immediately think of you and turn on your podcast.

The alternative is if one day you’re talking about tips on how to live a healthy lifestyle and the next day you’re talking about how to solve math equations. It’s unlikely that an audience is going to think to turn on your podcast for either of those topics because they’re not going to associate you with one particular concept.

So how do you choose a concept for your podcast? Well, first you want to pick a topic and pick one that you’re particularly passionate about. Passion is so important because it’s going to safeguard you from burning out and not only that your audience will definitely be able to feel from your enthusiasm and whether you are genuinely passionate.

At this stage, you want to pick a broad topic so that could be anything from Finance to Beauty. For this example let’s use rock climbing because I’ve been really into it. Lately, throughout this post, I recommend that you put your ideas down on paper.

If you want to follow along with me download the podcast launch strategy worksheet that I made for you guys. It’s going to be in the comment box and by the end of this post you’re going to have a comprehensive plan to start your podcast.

Writing your guiding statement

The next step is going to be the most crucial step in planning your podcast because it acts as the foundation of everything that you will do going forward. Your next step is to write your guiding statement, to write your guiding concept statement you must fill in the blanks of this sentence my blank podcast blank blank by blank right over here.

I’ll explain so the noun would be the overarching category that your podcast is about. So in my case, I would write about outdoor rock climbing. The verb is the format in which you’re delivering your podcast. You might be educating entertaining or inspiring your audience. In this case, I would put inspires.

The next fill-in-the-blank is identifying your audience Persona, you’re going to commit to who you envision your audience to be and who you’re going to aim to appeal to. You really do want to put thought into this, so ask yourself who is going to directly benefit from my podcast, what kind of people relate to, who I am as a person and what I have to offer for me.

My Persona is going to be us-based female and male novices. This is just a snapshot of your audience Persona you can go into so much more detail like what they value what their fears are what kind of Brands they shop with but that would be a really long sentence. If we cram that on here.

The final blank that we have to fill in is the mission statement this is your value prop. This is what you promised to bring to the table with every episode that you record. I want to inspire these rock climbers but what am I inspiring them towards and how am I going to do it?

Here I’m going to write to grow as a rock climber by documenting and narrating my own Journey as a rock climber. All right so now let’s put all of that together my outdoor climbing podcast inspires us-based females and males to grow as rock climbers by documenting and narrating my own experiences as a rock climber.

Notice how clear the statement is. If I had said something like my podcast inspires and educates rock climbers and boulders and swimmers, by conducting interviews and doing how-to content it would be really hard to get a clear picture of exactly what I do and what kind of strategies I would use going forward.

So let’s do another one “My cooking podcast educates female food lovers over the age of 50 who are living with arthritis by sharing exciting accessible tools and recipes”

You’ll know you have a good guiding concept statement if it does all of these things. Ask yourself do I have a unique angle that hasn’t been covered extensively before, is my value proposition clear enough that listeners will know what they can expect to gain from listening to my show, do I deeply understand my target audience and are the one that will be loyal over a long period of time, does this podcast allow for me to create endless amounts of content rather than running out of topics after a few episodes?

Lastly, does my concept support good storytelling that will bring content to life making it more relatable and compelling to listeners?

Now that you’ve established your guiding concept. You’ll be able to confidently, choose a podcast category choose your podcast category wisely because this is how Spotify and Apple will make your show more discoverable to listeners who will be most interested.

Luckily, you can choose the main topic and some subcategories if your content can fall into many buckets. A good tip is to choose specific subcategories that would put you in a low competition Niche so that you have a better chance of being discovered.

Choosing a name or Starting a brand

Now it is time to get creative and develop our podcast brand and we’re going to start with a name. Choosing the right name is really important because listeners should be able to get what you’re about in under two seconds so choosing a name that is catchy memorable and descriptive is definitely going to
be your best bet.

You can also check out a free online tool called Copy AI. Copy AI is an AI-powered copywriter that generates high-quality copy for your business and for your marketing needs. So I’m going to hop in right now and show you guys how to work this. If you haven’t already created a free account and then you’ll want to create a new project.

Right away I’m going to type “I’m starting a podcast for novice rock climbers who need the inspiration to keep going what are some fun clever show name ideas for this podcast”

Guys your responses are only going to be as good as your prompt so make sure that you’re setting the stage properly and just giving the bot as much information as possible. As you can see it’s giving some pretty amazing and pretty Woody responses.

Here it says Climb on a podcast for novice rock climbers, rock on Inspiration for novice rock climbers, and Rock Solid a podcast for novice climbers looking to build confidence. Make sure to include keywords that potential listeners would be typing into the search bar so that you can easily get discovered.

Write your Podcast description

Next craft your podcast description. This is not just an arbitrary paragraph that no one will read, in fact, this is actually going to show up on your podcast directories like podcast player apps like Spotify and Apple and search results as well.

So you definitely want to make sure that you’re being strategic with this, get straight to the point with what your podcast offers in terms of value and also include those keywords like we mentioned. Also don’t forget to inject your personality into this piece of copy. Given the visibility of the podcast description and the fact that it could be the difference between why a listener chooses to hit play or not.

You want to put Research into what your competition is doing and put some real thought into this and don’t forget you can always rely on your copywriting assistant copy AI if you do ever get stuck.

Create Your Cover Art

Now it is time to create your cover art. This could be the deciding factor as to whether someone decides to listen to you or not so you want to make sure that the artwork appeals to your target audience. Since I’m making a rock climbing podcast I would create something that probably feels sporty, adventurous maybe even technical.

On the flip side if I were to be making a podcast that appeals to Gen Z females I may be something a little bit more bright and fun and Youthful.
The format guys is going to be square so for Apple podcasts the artwork must be a minimum of 1400 by 1400 pixels. All the way up to 3,000 by 3000 pixels.

The minimum is going to be the same for Google and Spotify podcasts as well. Hopping back into our checklist and some design tips when creating your cover art. First, keep it simple and make sure that you’re keeping it large, don’t forget that listeners will be on their tiny devices so if you have a really crowded and intricate design, it’s gonna get lost on a small scale.

Your text and images should be readable and recognizable on small devices and you should only include five words or less. Communicate the value with your cupboard so if the point of your podcast is to get people to fall asleep faster with your bedtime stories then maybe including a drawing of someone sleeping in bed underneath a moon would be cool.

I don’t know but in my case, I’m going to have a plain background with my title in big bold letters saying rock on and I’m also going to include a graphic of a rockheimer.

Now obviously not everyone who wants to start a podcast is going to have graphic design skills so no worries there are AI tools that can help you with this so check out Dalle 2. So Dalle 2 is incredible because you can type what kind of artwork you’re looking for and it will make a brand-new design for you for commercial use.

Also, check out Canva this is a free online graphic design tool for anyone who has a bit of graphic design skills and wants to take some control over the exact look and feel of their cover art so this is also an amazing tool.

Studio: Choosing the right microphone

Choosing the right mic for your podcast will be a determining factor as to how good your sound quality is because guys 73 of the people who listen to podcasts are using their smartphones. A big chunk of those people are tuning in with their earbuds so if you have a mic that’s scratchy and noisy or even a little echoey it’s going to make it really hard to hear and this is going to make people drop off and affect your retention rate.

Also poor sound quality can be hard on the ears so there are definitely different types of mics that you should be looking into and their pros and cons. here’s the list.

USB microphones

The pros here are that USB microphones are convenient and they’re easy to set up since they connect directly to your computer. They often come with a built-in headphone jack for monitoring and they are generally affordable and beginner friendly.

The cons are that they may not offer the same level of audio quality and versatility as an XLR mic which we will talk about in this post. But as well they can also be limiting in terms of adjustability, they may not be suitable for more advanced recording setups.

If you are set on getting a USB mic I have done a little bit of reading and found that the Blue Snowball ice mic is a simple cost effective option but do keep in mind that it may not offer the same audio quality as some of the more high-end options.

Dynamic Mic

The mic that we have is the dynamic mic so here are the pros of a dynamic mic. First of all, they’re going to be super durable and they’re also going to be less sensitive to background noise so if you’re recording from your house and you don’t have access to a completely quiet space this could be a really good option for you.

Now the cons, they may not capture as much detail so that means that you may have to toy around with the gain or the amplification which can introduce some of that noise. In terms of options, Shure SM58 is a popular choice amongst podcasters as well as musicians and broadcasters because it has really great performance and reliability.

Depending on how much you’re willing to spend, this is a little bit on the higher end of those entry-level microphones but not totally unaffordable when it comes to comparing them to studio-grade mics.

Condenser Mic

And we have a condenser mic. The pros of condenser mics are that they offer a greater sensitivity capturing more detail and recordings. They’re often used in studio environments and they definitely deliver high-quality audio.

Now the cons guys Condenser mics are definitely more sensitive to sound so they can pick up some background noise and also they usually require phantom power. Phantom power would be via an audio interface or a mixer so that’s a totally separate piece of equipment that you would need to purchase as well as a cloud lifter.

This mic will not work without both of those things you would need or batteries to operate it which of course will add to the cost of the setup and the complexity if you’re looking for a condenser mic the Audio Technica AT2020 is also a best-selling very popular mic for its audio quality and versatility plus the price is relatively affordable as far as these mics go.

But like I did say the mic does require some phantom power and a cloud lifter so that is you know an extra piece that you would have to get if you are looking for a condenser mic.

Lavalier Clip-on Mic

The last option is our lavalier or clip-on mic. The pros here are that lavalier mics are going to be small they’re going to be clip-on mics that are suitable for recording interviews on the go. Now the cons are that Lavalier mics may not provide the same level of audio quality as above mentioned larger mics that we have been talking about.

They are typically omnidirectional which means that they may capture a lot of that ambient noise around you so that’s definitely a con there. But if you are on the go and you’re looking for a lavalier mic then definitely check out the Rode Smart Lav Plus. It’s going to offer very clear and crisp audio quality and it’s made by a reputable brand which is always nice.

This gonna plug into your smartphone and tablet so that’s awesome but I just want to bring to your attention that it may not be compatible with all recording devices. So just make sure that before you make that purchase you’re checking its compatibility.

Interfaces Other Equipments

All right moving on to interfaces. An interface is a piece of hardware that allows you to connect your computer to your professional mics. If you’re using a USB mic you actually are not going to need this piece of equipment. But if you do need it though I know it is one extra piece of Hardware that you need to buy, but the good news is that it’s going to give you really good sound quality.

So definitely make sure that you’re checking out the Rode Caster line of products. They are best-selling audio interfaces, they offer really nice sound quality, and ease of use and they are a popular choice amongst podcasters and content creators because they’re really reliable and they are coming in at an affordable price point.

You’re also going to need a few other pieces so that you monitor your audio while you’re recording and editing, they’re going to help you catch any issues that you might have maybe with sound quality background noise, or any other technical problems.

Then you’re also going to want to check out a pop filter you can get those online pretty inexpensive anywhere from like 10 bucks to 30 bucks and what they do is they help soften any P’s and B sounds so that it doesn’t sound like you’re spitting into the mic.

You’re also going to need a boom arm or microphone stand… That’s going to hold your mic in place at the right height and the right angle because guys if you’re already investing in a good mic you’re just going to want to make that tiny little extra investment with a good stand to support that amazing mic that you’ve just gotten.

Editing Software

Now that we have all the gear out of the way you’re gonna need some software to edit your podcast. I myself have tried Audacity, it is one of my favorites, but I’ve also heard really good things about Cakewalk. If you have some coin to spend then Adobe Audition is not a bad option as well as Logic Pro and pro tools.

Now if you’re looking for eye tools to help you streamline your processes, I think your mind’s in the right place so here are some popular AI tools: D-script offers automatic transcription of your podcast recordings allowing you to edit the audio by editing the text. It lets you cut out sections and even remove filler words like um or uh.

Alphonic is an online audio processing platform that utilizes AI algorithms to automatically clean up and enhance your podcast, Audio Level adjustments, and even remove any of that background noise.

If you’re doing remote interviews where you may not have control over your interviewee setup then check out Squadcast. It is a remote podcast recording platform that integrates AI-based audio post-processing.

Basically what it does is it automatically enhances the audio quality of each participant’s local recording and that’s going to reduce background noise as well as Echo.

One more thing that I will mention is that when it comes to recording your podcast. The space that you choose is going to have a significant impact on the audio quality. Try to find an environment that is as quiet as possible of course you always want to get away from the sounds of pets and people and slamming doors and ringing phones right?

There are also going to be some more of those subtle noises that you may not even think of. Those are going to make their way into your audio recording. Maybe you want to be cognizant of footsteps or a fridge or the hum of your AC or even Street noise for example so keep those in mind a great place to record your podcast even though this is going to sound like a little weird is your closet.

I know I definitely can’t it in my closet so if that’s the case for you try using some blankets on the inside of your walls just to drown out some of that sound the more that you can reduce Reflections the less echoey your sound will be. For example, an empty room with a hardwood floor is going to have a lot more of that roomy sound whereas a carpeted closet with a lot of soft hanging clothes around you that’s probably going to give you the Acoustics that you’re looking for.

Growth Tactics

Great we’re making some really good progress now that we have our setup down this is gonna be the basic foundation and what makes your podcast good. But in order to make your podcast great you really want to think about how you are going to scale it strategically so let’s hop into some of these growth tactics.

Guest Speakers

Getting notable speakers on your podcast is a great way to expand your audience and get people to take your podcast seriously, But how do you land recognizable guests? Getting guests on a podcast is pretty much like any professional networking you want to build strong relationships with people in your industry by attending events engaging with them on social media and building those genuine connections. If you know someone that knows someone you can also leverage existing contacts.

You can ask friends, colleagues, and acquaintances if they can introduce you to potential guests. Sometimes a warm introduction really can make all the difference. A great place to start is with local guests because it might be more challenging to land high-profile guests. Initially starting with local experts and Industry professionals is going to be a great way to establish a track record of quality interviews and start building credibility.

This can help you increase your chances of attracting bigger names down the line, don’t forget that building relationships and establishing credibility does take some time. Don’t get discouraged if you do face some initial rejections. Just stay persistent continue to improve your podcast quality and keep on reaching out to potential guests your chance will only increase as you continue to build your presence so just keep at it.

Getting Sponsorships

You have ever been listening to a podcast and heard this podcast is sponsored by…That is because you’re hearing about a company that has just paid the podcast to advertise their products or services on their Channel. Getting your podcast episode sponsored is a great way to monetize your show and potentially make podcasting a part-time or a full-time career for you.

Once you’re on a roll and you have a consistent listener base. You’re going to want to consider these proactive ways to land sponsor deals. First research potential sponsors and identify companies or brands that align with your podcast theme and target audience. A great tip is to look for companies that have sponsored similar podcasts.

Next craft a sponsorship proposal. Developing a sponsorship proposal that outlines the benefits and value you can offer to potential sponsors is going to be key including information about your podcasts, target audience, listener demographics, download statistics, engagement metrics, and any unique selling points.

Highlight how sponsoring your podcast can help achieve the sponsor’s marketing objectives and then you’re going to want to send that proposal out so contact potential sponsors via email, social media or their sponsorship contact personalize. Your Outreach and explain why you genuinely believe that their brand is a good fit for your podcast.

Attach Your sponsorship proposal and express your interest in exploring a partnership as you gain sponsors make sure that you’re consistently tracking and Reporting key metrics so that you can demonstrate the value that you bring. These metrics would be downloads, listener engagement and conversion rates.

This data allows you to negotiate better terms with future sponsors and always make sure you are building strong relationships with your sponsors by delivering on your promises providing excellent customer service and delivering value Beyond advertising spots.

Long-term sponsor relationships can lead to recurring deals and referrals to other potential sponsors. If you’re doing Outreach and it’s slow to start also consider partnering with podcast advertising networks or agencies that connect podcasters with sponsors. Examples include mid-roll, advertise casts, or popcorn.

These platforms provide a streamlined process for finding sponsors and handling advertising campaigns. Podbean, Lisbon, and Blueberry are podcast-hosting platforms that provide detailed analytics for your podcast. It offers insights into the number of downloads, the geographic distribution of listeners, popular episode audience, demographics and listening platforms.

If growth is your goal for your podcast then leveraging an Analytics tool is absolutely crucial. This data is going to help you make informed decisions about future episode topics and guest selections by analyzing metrics you can identify patterns and Trends in listener behavior and determine which types of episodes or formats generate the most interest and engagement.

Analytics are going to be crucial to Growing not to mention analytics provide evidence of your podcast’s value and reach. This information helps you justify advertising rates negotiate deals and track the success of monetization strategies.

Repurpose Content

On the surface, it sounds easy right record a few words make a few edits post but you’ll soon see that as your podcast grows it will become increasingly more and more work to advertise and monetize your content. So repurposing your content is a really smart way to save time and make your hard work go miles further than just one episode.

If you’re already sitting down to record audio why not just turn the camera on and record video as well? Think about using chunks of your podcast to post on Tick Tock and YouTube shorts and you can even make your content available on the YouTube podcast section. Don’t forget to make sure that you’re posting your podcast to all major platforms like Spotify, Apple and Google.

This is a tip that is often overlooked, but if you start to see your podcast taking off, you will maximize your hard work and effort by taking a few extra steps just to repurpose it. The beauty of this is that you will get an increased audience size, more opportunities to monetize, and further establish yourself as a go-to destination in your niche.

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